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Define Your Target Market

Updated: Sep 3, 2022

When you're starting a small business, it's essential to know who your target market is. This will help you focus your energies on the people most likely to buy what you're selling. So how do you go about defining your target market? Start by asking yourself some questions: Who is my ideal customer? What needs or desires does this person have that my product or service can address? How much money does this person have to spend? Where does this person live? What kind of lifestyle does this person lead? Once you've answered these questions, you'll have a good idea of who your target market is. Keep in mind, though, that your target market doesn't have to be limited to one demographic. You may find that you can reach more people by targeting a specific niche within your target market. So do some research and see what makes the most sense for your business.




Target Audience:

The target audience for a small business is typically defined as the ideal customer. This is the person you design your product or service around and who you hope will buy it. Your target audience usually has similar needs or desires that your product or service can address, and they're also likely to have the money to spend on what you're selling.


Target Market:

While the target audience is individuals, the target market is a group of people with specific characteristics. Your target market can be defined by demographics (age, gender, location, income level) or psychographics (lifestyle, interests, and values). Knowing your target market to focus your marketing efforts on the right people is essential.


Ideal Client:

The ideal client is the person who meets all of your qualifications for a perfect customer. This person may have similar needs or desires to your target audience, or they may be in a position to spend more money on what you're selling. You'll want to identify the ideal client early on and design your product or service around them. Doing this will help increase your chances of success.


As you can see, defining your target market is essential for any small business. By taking the time to ask yourself some critical questions, you'll be able to narrow it down to the people most likely to buy what you're selling. So don't hesitate and get started today!

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