When you're starting a small business, it's essential to know who your target market is. This will help you focus your energies on the people most likely to buy what you're selling. So how do you go about defining your target market? Start by asking yourself some questions: Who is my ideal customer? What needs or desires does this person have that my product or service can address? How much money does this person have to spend? Where does this person live? What kind of lifest