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Marketing Tactics for Brands: Using Awareness and Performance Strategies

Updated: Sep 3, 2022

Brands must always be looking for new and innovative ways to connect with their consumers. One way to do this is through marketing tactics that use both awareness and performance strategies. In this blog post, we will discuss the importance of using these two strategies together, and provide examples of how brands have successfully done so in the past. We will also look at some of the challenges that brands face when trying to implement these tactics, and provide advice on how to overcome them. Thanks for reading!

Awareness marketing - creating brand awareness through various channels

Awareness marketing is a type of marketing that focuses on creating brand awareness and increasing customer engagement with a product or service. The main objectives of awareness marketing are to generate interest, build trust, and create loyalty.

There are many different channels that can be used for awareness marketing, including online ads, PR campaigns, social media marketing, and event sponsorship. To measure the effectiveness of an awareness marketing campaign, it is important to track metrics such as web traffic, brand searches, and social media engagement.

There are a few common pitfalls to avoid when planning an awareness marketing campaign. First, it is important to make sure that the target audience is well-defined. Second, the message should be clear and concise. Lastly, the campaign should be planned and executed in a way that is consistent with the brand's overall marketing strategy.

When done correctly, awareness marketing can be an effective tool for driving customer engagement and loyalty. By using various channels to reach the target audience, it is possible to create a campaign that generates interest and builds trust. However, it is important to avoid common pitfalls and to align the campaign with the brand's overall marketing strategy.

Performance marketing - using performance-based tactics to drive conversions and sales

Performance marketing is a type of marketing that focuses on driving conversions and sales. Performance-based tactics are used to achieve this goal, and results are measured based on metrics such as clicks, leads, or sales. There are many benefits to using performance marketing tactics, including the ability to track results and optimize campaigns for maximum ROI. In addition, performance marketing can be used to target specific audiences and objectives. For example, if you’re looking to increase online sales, you might use performance marketing tactics such as retargeting ads or creating targeted landing pages. If you’re new to performance marketing, there are a few things you should keep in mind. First, start by setting clear goals and KPIs. Then, create a tracking plan to measure results. Finally, optimize your campaigns based on data and feedback. With these tips in mind, you’re well on your way to success with performance marketing.

There are many different types of performance marketing tactics, so it's important to choose the right ones for your business goals. You should also keep in mind that performance marketing requires ongoing optimization to be successful. As you get started, experiment with different tactics and track your results carefully. With a little time and effort, you can use performance marketing to drive conversions and sales for your business.

Combining awareness and performance marketing for the best results

You've probably heard the terms "performance marketing" and "awareness marketing" before. But what do they mean, and how can they be used together to achieve the best results?

Performance marketing is all about driving conversions through measurable channels like paid search or social media ads. In contrast, awareness marketing focuses on more brand-building activities like earned media or thought leadership. Both approaches have their own unique benefits, but when used together, they can complement and amplify each other for even better results.

For example, let's say you're launching a new product. You might use performance marketing to drive awareness of the product through paid ads. But you could also supplement that with some awareness-building activations like a giveaway or a social media push. The key is to find the right mix of activities that work together to reach your goals.

So, what's the best way to combine performance and awareness marketing? Here are a few tips:

  • Start with your goals in mind: What are you trying to achieve? More sales, more brand awareness, or something else?

  • Identify the right mix of activities: There's no one-size-fits-all answer here. It will vary depending on your product, your audience, and your goals.

  • Test and learn: Try different combinations of activities and see what works best for your business.

By following these tips, you can start to create a more holistic marketing approach that combines the best of both worlds. So why not give it a try? You might be surprised by the results.

Measuring the success of your marketing campaigns

Before you launch a marketing campaign, it's important to take some time to think about what you want to achieve. Are you looking to increase website traffic, boost conversion rates, or raise brand awareness? Once you have a clear idea of your goals, you can begin tracking your progress and analyzing the data. This will help you to see what's working and what isn't so that you can make adjustments to your campaigns accordingly. As you continue working towards your desired results, don't forget to celebrate your successes (and learn from your failures) along the way!

There are a number of different ways to measure the success of your marketing campaigns. One common method is to track website traffic using Google Analytics or another similar tool. You can also look at conversion rates, which will tell you how many people are taking the desired action on your site (such as making a purchase or signing up for a newsletter). If brand awareness is your goal, you can measure reach and impressions to see how many people are seeing your content. No matter what metric you're tracking, it's important to keep a close eye on your data and make adjustments to your campaigns as needed. By doing so, you'll be able to ensure that your marketing efforts are always working towards your ultimate goal.

Adjusting your marketing strategy as needed

Any successful marketing campaign requires a certain degree of flexibility. As customer needs and preferences change over time, it's important to be able to adjust your strategy as needed in order to stay ahead of the competition. This doesn't mean that you should be making changes for the sake of change - always test and measure the effects of any new tactics before implementing them on a wider scale. And don't expect results overnight - it can sometimes take weeks or even months for changes to have an impact. If you're feeling stuck, don't hesitate to ask for help from more experienced marketers. Finally, don't forget to celebrate your successes, no matter how small they may seem. A positive attitude is essential for keeping your team motivated and moving forward.

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