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How do I drive traffic to my Shopify Website?

Updated: Sep 20, 2022

Getting organic traffic to your Shopify store can seem daunting, but it doesn't have to be. As an eCommerce owner, you know driving traffic to your store is key to success. But how do you go about doing that? This post will share some of the best ways to drive traffic to your Shopify store. So read on and start getting more shoppers through your door!

How to get organic traffic to your Shopify store?

This question is top on most small business owners’ minds. You have all the answers and ideas to provide solutions, but you need to be found by people looking for solutions in your industry. So how do you get those eyes on your website?

One of the best places to start is search engine optimization (SEO). That means ensuring that users and search engines can find what they want. One of the first steps in SEO is keyword research – identifying words that accurately describe your products or services so that when customers are searching for them, you show up at the top of their list!

Keyword research helps increase organic traffic to a website through search engines like Google, Bing, or Yahoo! It gives you an understanding of what customers are searching for and how they think while also allowing you to identify your target audience.

How to choose the right keywords for your products

When starting an online store, choosing the right keywords for your products is important. Picking the wrong ones can doom your efforts from the start. So, how do you pick the right keywords? Here are a few tips:

  • research what people are searching for on search engines

  • think about what words or phrases your target customers would use to find your product

  • use keyword tools to help you find related terms and ideas

  • Keep in mind that people often search using long-tail keywords, which are more specific than general terms. Long-tail keywords are phrases that are generally made from three to five words.

Identify your top traffic sources and analyze their performance.

Why do web analytics matter? It’s simple. Because web analytics are the lifeblood of your online success. Web traffic is a crucial factor for determining how well you’re doing as an online retailer, and web analytics can help you identify what changes need to be made to increase sales.

What exactly is web traffic?

Web Traffic refers to all the people who visit a website or page over some time, usually measured in months or days. It can be broken down into several types: organic search engine, referrals, paid advertising, social media, direct visits from other sites, referring links via email marketing campaigns, and affiliate programs. The most important thing to understand here is that web visitors are unique individuals with their needs/wants, which means each one counts as his or her referral source regardless of what type they fall into.

Now that we know what web traffic is and why it matters let’s move on to how you can use web traffic analysis to improve your store’s performance!

One of the most important things you can do as an online retailer is a measure how well your website performs. This means tracking web metrics like page views, unique visitors, organic search engine visits, and new vs. returning visitor stats. This will give you a general idea about whether people find your site useful and if they are returning for more. Measuring these web metrics over time will help paint a clearer picture of how well your website is doing – so be sure to track them regularly!

Another way to use web traffic data is to determine which web visitors are the most valuable to your business. This can be done by measuring conversion rates, average order values, and time on-site for each web traffic source. Once you have this data, you can focus on increasing conversions and sales from those high-value web traffic sources!

Web analytics can also help you make decisions about improving website performance based on data collection and analysis. For example, if you notice that a particular web traffic source is driving more revenue than others, it might be a good idea to increase your spending on paid advertising from that source or vice versa. The possibilities here are endless, so be sure to use web analytics to your advantage to your store’s performance!

How do I get organic traffic on Shopify?

Add Keywords to your title and description. The more keywords you include in the title and description, the better. Use keywords like "Shopify", "store", or other words people might search for when looking at products from Shopify.

Add Keywords to your images Alt text - Google Images crawls through these alt tags for relevant results, so it's important not just to make them look good but also to have some actual content too! Plus, ensure all those images are hosted on a secure site (SSL) where possible because we want everyone coming back as often without worrying if hackers or thieves could compromise their information!"

Add Keywords to Title Tags - These will help improve search engine optimization (SEO) rankings because they help tell Google what the page is about.

Optimize your product descriptions and titles

The more optimization you do to your online store, the better your chances of being found in the search engines. The best way to drive customers to Shopify should be clear and compelling. The solution is not universal, so it is sometimes necessary to try and get the right strategy. Businesses need to keep a few things in mind when testing plans to increase traffic. Once these are determined, the following are possible strategies. List some practical ways of driving traffic.

Include keywords in your title and description to help improve your SEO rankings. Also, add keywords to your images' alt text and title tags for even more optimization! Make sure all your web traffic sources are being measured to determine which ones are most valuable to your business."

Once you have this data, focus on increasing conversions from those high-value web visitors instead! If you notice that a particular web traffic source is driving more revenue than others, it might be a good idea to increase your spending on paid advertising from that source or vice versa."

Be Strategic with your social media.

Now more than ever, it’s important to have a strategic social media plan in place. With so many different platforms available, it can be difficult to know where to start. Here are some tips for promoting your store on social media:

  • Start by creating profiles on the major platforms: Facebook {Facebook Business Page}, Twitter, Instagram, and Pinterest.

  • Ensure your profile is complete and up-to-date, including a link to your online store website.

  • Develop a content strategy that includes both promotional content and engaging/exciting content to keep followers interested in what you have to say. Utilize a social media content calendar if you need to.

  • Consider running an influencer marketing campaign or Instagram ads.

  • Use hashtags relevant to your industry or niche to help potential customers drive social media traffic to your posts.

  • Monitor comments and feedback, and respond to questions and comments as quickly as possible.

  • Regularly update your social media profiles with fresh content relevant to your target audience, and experiment with different types of posts to see what works best for you.

  • When it comes to social media, be strategic with your posts. Ensure that the images you post are high-quality and represent your products well. Also, use keywords in your posts to show up in search results. Keep your tone of voice conversational and engaging.

Where to find commercial-free images?

So you're ready to start incorporating social media into your business strategy, but you're unsure where to find images free from commercial use restrictions. Don't worry; we've got you covered! Here are a few of our favorite sources for high-quality, commercial-free images:

  • Pixabay is a great place to start. This site offers a wide variety of photos and illustrations that can be used for personal and commercial purposes.

  • Unsplash is another excellent resource for free, high-resolution images. All of the photos on this site are released under Creative Commons Zero, which means they can be used without any restrictions.

  • Flickr is also a good resource if you're looking for something specific. The site has over 70 million photos, but they have an advanced search feature where you can narrow down what type of image it is before downloading them all individually (or selecting just one).

  • The last option we'll mention here today is Wikimedia Commons. This massive database contains more than 50 million free media files, including videos, music, and images! There are many different types of licenses.

Use high-quality images of your products that link to your product pages.

Create a visual representation of what you sell. This will help to draw in potential customers and show them what they could expect if they purchase from your store. Remember to use relevant hashtags so people can find your posts, and respond to comments and questions as quickly as possible! Regularly update your social media profiles with fresh content to keep followers interested. Experiment with different types of posts to see what works best for you.

You may find videos or slideshows more engaging than text and images. If you're looking for some inspiration, look at the social media profiles of other businesses in your industry. See what kinds of posts they share and how their followers respond. Try to emulate the things that work well, but also be sure to put your spin on things to make them unique to your store. The most successful social media strategies are tailored specifically for each business. So get creative and have fun with it! Whatever you do, make sure your posts are interesting and relevant to your target audience!

Remember, you don't be too promotional on social media; instead, focus on building relationships with customers and other businesses in the industry by sharing relevant content from around the web and your products/services. The key here is authenticity, so make sure whatever you post feels like an actual person talking (not some corporate marketing bot trying its hardest!) Be strategic about when & how often we share things online, and create a schedule.

Participate in online forums and discussion groups

These are a great way to share your knowledge, meet new people and build relationships. The key is to be of service and not just plug your business. List the top five forums you will participate in, which will target other businesses and consumers. How often are you going to post on them? When are you going to do this task: today or next week? This can also apply to Twitter chats.

If people get to know you, like and trust you online, they may book a call with you for more information about what makes your business different from everyone else’s. And from there, who knows where it could lead!

Create engaging blog post content that will attract organic traffic

Create a blog post that is of interest to your readers. Blogs are a great way to drive free traffic to your website. Be sure to include internal links to your products and services. Also, create content that is of interest to your readers. This will help keep them engaged and coming back for more. In addition, use keywords throughout your blog post relevant to your industry. This will help improve your website’s search engine ranking. Write in a conversational tone, and be sure to proofread your work before publishing. Following these tips can drive traffic to your Shopify website for free!

Write about things that interest you, and your audience will be interested in

What topics interest me? What do I want my audience to know about the topic? How can I make this enjoyable for them, too? (examples include visual aids and storytelling) Do I need help with writing or editing services from an expert in this field? If so, what type of professional should you hire (copywriter vs. editor)?

Share your posts on social media and other platforms to reach a larger audience.

If you want more organic traffic from Google, try submitting your blog posts to online article directories and other websites that allow you to include a link back for readers to click on. You can embed the post into an email blast so subscribers can read it immediately!

This will help increase brand awareness and attract additional website visitors interested in your written content.

  • You can also use social media platforms, like Twitter, to share your blog content. Twitterers are likelier to retweet your posts if they are exciting and valuable. Make sure you use relevant hashtags so that your posts will show up in search results.

  • Another great way to promote your blog content is by using email marketing. Send out a blast promoting one of your latest blog posts and include a link for readers to click on. You can also embed the post into the email so readers can read it immediately.

  • Comment on other blogs and engage with their readers

  • You can also participate in forums and comment on other blogs. This will help you establish a relationship with other bloggers who might be willing to share your posts with their readers. Be sure to leave thoughtful comments that add value to the conversation. Don’t just type, “Great post! I am going to share this one too!”

Shopify is a great platform to start with. But if you want more traffic, SEO and marketing are the way. Allow me to help you bring traffic to your Shopify store and increase online sales by ghostwriting your blog posts/articles for you. Click here for Blog/Articles or Product Description assistance.


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